Making money is fairly easy.


“Making money is fairly easy. Making money while doing work that truly matters is not.” – AJ Leon

I’ve been having a lot of conversations about money recently. I have conversations about money with my family portrait clients all the time, given that’s what I sell in my business. But the conversations lately have been totally different.

I spoke at length with the inimitable Greg Hartle earlier today – an experience for which I am truly, utterly grateful. We talked about many things money related, but most interestingly was his comments about the emotional attachments we tend to make with money. Basically we have these “financial flashpoints” in our lives – moments that give us our deep-seated emotional beliefs around money and what it means to us. The way to overcome our positive or negative emotions around money is simply to break down those flashpoints and understand what the beliefs are. By understanding them, we can then move past them.

I chatted with Srini Rao a few weeks ago about our respective debts, and how we both feel about them. Short version: we hate them. But, in the context of today’s chat with Greg, we’re clearly attaching emotion to the money, when we should be dealing with it in purely practical, non-emotional terms.

In Fargo, I spoke with AJ Leon – author of this quote – about his company’s approach to making money, and how he navigates through his various social and humanitarian projects, his art projects, and his actual paid work. AJ’s business model is to earn enough profit doing his regular client work to then fund his other projects. He’s a hugely successful entrepreneur, and it seems like he launches a new project every other week.

These conversations are, to me, hugely interesting and important, as I plan our family’s big around-Australia adventure, and the necessary business and life redesign to go along with the trip.

Today’s IQ is particularly apt for me. I can make money very easily – I walked out of University into a $100,000/year job at age 22 – but what really makes me happy is making money to take care of my family’s needs, while doing work that truly matters.

I am grateful that I get to do work that truly matters for my family portrait clients, and at the same time enjoy a hugely abundant lifestyle with my family.

This simple act of being grateful has already transformed my relationship to money over the past week or two, and I can only see it improving from here.

Wow. Kinda deep. Kinda off-kilter with my regular programming.

Hopefully just as helpful. I’d love to hear your thoughts on money, and what it means to you. Drop me a line!

With love,
Israel. xo



2 thoughts on “Making money is fairly easy.”

  1. Thank you for sharing your insight. I have worked for charity for the past 17 years and am very passionate about what I do. I haven’t always earn’t a lot of money and never really placed importance on that aspect. I was able to survive on what I was earning and it allowd me to raise 4 children on my own.
    The money was for them so they didn’t go without and so I didn’t depend on handouts.
    I have always been very grateful for what I have and now I find that I am earning a great deal more, the organization has contributed to world research and we are on the cusp of some truly amazing work that has the potential to change the lives of 371 million people in the world and their families etc. Despite the obstacles in my life I am truly grateful for the detachment I feel towards money and in living this way I have attracted plenty and are able to still help many.

    1. Hi Sherl,
      Thanks so much for sharing your own perspective too. I love that you also practice gratitude, and I am really excited to hear more about your work in changing the lives of so many people! Who / what organisation is that with?
      With love,
      Israel. xo

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